Innovative Concepts' focus group facility was rated "One of the World's Best Facilities" by Impulse Survey, based on a survey of over 5,000 moderators and researchers worldwide.
Conveniently located less than 30 minutes from Manhattan, Innovative Concepts draws focus group participants from one of the largest and most diverse populations in America (we also offer proven national recruiting services to meet your every demographic need). No matter what your desired characteristics may be — income, education, affinity group, occupation, ethnicity, political persuasion, or any other — our large team of in-house recruitment professionals have the resources and screening expertise to quickly assemble excellent, qualified groups for your studies.
From recruitment to results, our focus is on making the entire process easy and effective for you, on both sides of the mirror.
Our world-class facility includes:
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A comfortable, tiered-viewing room overlooking a focus-group room carefully arranged to give you (and up to 13 of your co-workers) a clear view of all participants. |
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A flexible, "friendly" focus group room we can set up to handle any type of presentation your study requires, such as audio, video, computer monitors, printed materials, storyboards and product demonstrations. |
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A client meeting lounge equipped with closed-circuit TV, so whether you decide to hold a meeting before, after or during your focus group sessions, you can still monitor all proceedings "live." |
Fail-safe audio/video systems with backup protection, and remote camera operators trained to capture and record every nuance of your participants' responses and reactions. Whether you require tapes, CDs, transcripts or all three, we can provide them to you.
We also provide a fully-equipped client office for your private use, including a PC and direct high-speed (T-1) Internet access
Suggested Hotel Accommodations
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